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Rolls of reactive-print base cloth in the mill
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Notes from the production line.

Field notes, technical explainers and product news — the thinking behind how we print, pack and ship. Written for brand teams and designers, in plain language, with no jargon you don’t need.

Field notes · Technical explainers · Product news

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From the factory floor.

Most-recent first. Every post is a real article — open one to read it in full.

How to Start a Print-on-Demand Brand in Europe (Step by Step)

How to Start a Print-on-Demand Brand in Europe (Step by Step)

The six steps to start a print-on-demand brand in Europe — niche, production partner, store connection, artwork, pricing and launch — with no stock and no minimum order.

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Fabric Panel Repeat: How Your Design Repeats Down the Roll

Fabric Panel Repeat: How Your Design Repeats Down the Roll

On fabric by the metre the repeat unit is one panel — full fabric width by 1 metre. What that means for your artwork, and the…

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Reactive Printing FAQ: 20 Questions Brands Ask

Reactive Printing FAQ: 20 Questions Brands Ask

Twenty straight answers to the questions brands ask most about reactive printing — what it is, which fabrics take it, what to send us and how…

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7 Common Textile Print Mistakes (and How to Avoid Them)

7 Common Textile Print Mistakes (and How to Avoid Them)

Seven textile printing mistakes that cause reprints — resolution, colour expectations, print method, base choice, seams, repeats and skipping the sample — and how to avoid…

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Cotton vs Linen for Reactive Printing: How Each Takes Colour

Cotton vs Linen for Reactive Printing: How Each Takes Colour

Cotton and linen both take reactive dye into the fibre, but cotton renders crisp and saturated while linen reads softer and textured. Which base suits your…

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How to Design Seamless Repeat Patterns for Fabric

How to Design Seamless Repeat Patterns for Fabric

A seamless repeat is a tile whose edges continue into each other perfectly. How to choose a repeat type, build the tile, and test it before…

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How Colour Works on Cotton: RGB, CMYK and the Reactive Gamut

How Colour Works on Cotton: RGB, CMYK and the Reactive Gamut

Screens make colour from light; cotton makes it from dye bonded inside the fibre. Why RGB, CMYK and the reactive gamut differ, and how to design…

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Placed Print vs All-Over Print: When to Use Each

Placed Print vs All-Over Print: When to Use Each

A placed print sits in one area of a finished garment. An all-over print covers the whole panel before cut-and-sew. How to choose between them.

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Why Reactive Prints Don’t Crack or Fade: Wash-Fast Printing Explained

Why Reactive Prints Don’t Crack or Fade: Wash-Fast Printing Explained

Reactive prints don't crack or fade because the colour is bonded inside the fibre, not laid on top of it. What that means over 600+ wash…

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DPI, Colour and File Formats for Textile Printing: What Matters

DPI, Colour and File Formats for Textile Printing: What Matters

PDF, TIFF, JPG or PNG all work — what decides print quality is resolution at finished size. The DPI rule, format table and a 60-second pre-flight…

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Straight talk

The mental model, before the articles.

If you read one thing before you brief a print run, make it the reactive print guide — the chemistry in plain language, and how to design artwork that takes advantage of it.