01
Connect
Three clicks or a day
Shopify and WooCommerce connect over OAuth in minutes. A custom storefront wires to the REST API in a day, or skip integration and run it from the Fabrixa dashboard.
Solutions · Brand owners
Premium white label clothing — quality your brand can charge for.
You built the brand, the customer experience and the marketing engine. Fabrixa makes sure the product in your customer’s hands lives up to it — industrial reactive print on certified natural fibre, MOQ 1, shipped white-label under your brand. Made across Portugal, Spain and the Netherlands.
The problem
DTC brands hit a quality wall.
You spent years building brand equity. Your marketing converts, your customers expect premium — then the product arrives feeling like a printed merch tee from 2018, the print cracks after three washes, and the review score drops. Most print partners can’t deliver the quality your brand promises.
Perceived value
The product undersells you
Surface ink sits on top of the fabric, and customers can feel the gap between premium and printed. Negative reviews compound and erode the positioning you paid to build.
Brand experience
The unboxing breaks
Generic parcels with someone else’s branding undermine the moment your customer opens the box — the experience stops feeling like yours.
Profitability
Returns eat your margin
Print-degradation refunds at several times your acquisition cost erode profitability, the support tickets pile up, and your NPS slides.
The answer
Reactive print, your brand, EU-made, from one piece.
Your customer opens a parcel that ships under your name and pulls out a garment that feels like premium fashion, not merchandise. The print is part of the fabric, not on top of it. After ten washes it still looks new, and the review goes five stars — that’s the experience Fabrixa is engineered to deliver, from the first prototype to the ten-thousandth reorder.
- Reactive all-over print that holds deep, soft colour through heavy laundering, not a surface layer that cracks or peels.
- White-label dispatch under your brand — your return address, your tracking emails, no Fabrixa branding on the parcel.
- MOQ 1, no batch minimums — test product variants and new designs without committing to inventory you might not sell.
- Connect any way you sell — Shopify or WooCommerce in minutes, the REST API for a custom storefront, or design and order straight from the Fabrixa dashboard.
- Made in the EU, audit-ready — GOTS organic cotton and OEKO-TEX bases, short European supply chain, fast EU delivery in business days.
How it fits
From your store to a delivered product.
Connect the shop you already run, add your artwork, and orders route to production on their own — no inventory, no fulfilment to manage.
02
Add designs
Upload + price
Map your products to our bases (apparel, home, fabric), upload your artwork and set your retail prices. A one-time setup, then automatic.
03
Set white-label
Your brand
Confirm your return address and tracking so every parcel ships under your brand, with no Fabrixa branding on it.
04
Sell
Orders flow
An order lands via Shopify, WooCommerce, Studio or API, goes into production, and dispatches under your brand — tracking flows back to your customer automatically.
DTC economics
Premium product, premium positioning, premium margin.
The maths compounds across the funnel — better price tolerance, lower return rates, higher repeat purchase, stronger word of mouth. Reactive print is the operational lever that supports a premium DTC brand.
Price tolerance
Customers feel the difference between reactive print and surface print, and they’ll pay more for it once they handle the garment.
Returns collapse
Print-degradation refunds — the most common DTC textile complaint — simply go away, and margin retention improves from the first order.
Word of mouth
Premium quality drives organic referral; reviews mentioning “feels expensive” or “looks like fashion” become normal.
White-label
Your customer never sees Fabrixa.
Every order ships under your brand by default, so your customer’s mental model stays “ordered from your brand, received from your brand.”
- White-label dispatch as standard — your return address, your tracking emails, no Fabrixa branding anywhere on the parcel.
- Care label included on every order, translated for the destination market — a compliance item, never an add-on.
- Multi-region routing — orders dispatch from the production country nearest your customer, keeping EU delivery short.
- Custom neck labels from 1 piece — your brand label sewn at the neck; hangtags and branded boxes are on our roadmap and available for larger orders — talk to us about volume.
What you provide
Three things from you. Everything else from us.
01
Your brand identity
Your return address and tracking details so every order ships under your brand. We handle the dispatch; the customer only ever sees you.
02
Your product designs
Your artwork for each SKU — PNG, TIFF, JPG or PDF at 300 DPI. We create the correct print files.
03
A store to connect
Shopify or WooCommerce connects in minutes with no dev work. A custom storefront wires to the REST API in a day, or run it from the dashboard.
Beyond production
What does a brand owner still need besides production?
Fabrixa covers production, white-label packaging and dispatch; the brand identity, the pricing, the marketing and the legal set-up stay with the brand.
Brand identity
Name, logo, artwork and the story your customers buy into; the files you upload stay yours.
Pricing
Your retail price and margin: the Tier Finder shows the production price per piece before you register.
Marketing
Your shop, your channels and your customers; orders from Shopify or WooCommerce route to production automatically.
Legal set-up
A registered business and a VAT number: the start guide says where you register and who issues the VAT number.
Read the guide →
How it works
How do you start a clothing brand with white-label production?
To start a clothing brand with white-label production, you register a Fabrixa account, pick the garments and upload your artwork. Then you publish the products in your own Shopify or WooCommerce store, or let your customers design them in a white-label Fabrixa Studio storefront. Each order is printed and sewn to order, then dispatched white-label under your brand. There is no stock to buy, so you can test a design with one piece, keep the winners and drop the rest.
What does it cost to start a clothing brand?
With print on demand, the start-up cost is the price of the pieces you actually sell or test. There is no minimum run, no setup fee, no platform fee and no subscription. Pricing is per piece, in volume tiers, from one piece: the per-unit price steps down automatically as your monthly volume grows. See the tier prices for each product.
You pay for each order when you place it in the platform, or top up a prepaid wallet; unused wallet balance is refundable.
What you provide to launch a white-label brand
Fabrixa asks for three things. You give your return address and tracking details, so every order ships under your brand. You upload artwork for each SKU as PNG, TIFF, JPG or PDF at 300 DPI, and Fabrixa creates the correct print files. You connect a store: Shopify or WooCommerce takes minutes with no development work, and a custom storefront wires to the REST API in a day.
FAQ
White-label production, answered
Where can I get white-label apparel made for my DTC brand?
Fabrixa produces white-label apparel for direct-to-consumer brands across Portugal, Spain and the Netherlands, printing reactive all-over designs onto certified natural fibre. Orders start at MOQ 1 with no batch minimums, and every parcel ships under the brand’s own name with no Fabrixa branding on it.
Can I add custom neck labels or hangtags to my orders?
Custom neck labels are available from 1 piece: your brand label sewn at the neck, in the language of your market. Hangtags and branded boxes are on Fabrixa’s roadmap and already available for larger orders; brand owners who want those now can talk to the team about volume.
Does the care label on my product get translated for each market?
Yes, every Fabrixa order includes a care label translated for its destination market as standard, not as a paid add-on. It ships alongside white-label dispatch under the brand’s own name, with no Fabrixa branding anywhere on the parcel.
What do I need to provide to launch a white-label brand order?
Fabrixa asks for three things: your return address and tracking details so every parcel ships under your brand, your product artwork for each SKU, and a store to connect. Shopify and WooCommerce connect in minutes with no development work, while a custom storefront wires to the REST API in a day.
How does reactive print affect return rates for DTC brands?
Fabrixa’s reactive print bonds dye into the fibre rather than sitting on the surface, so it holds up through heavy laundering instead of cracking or peeling. For DTC brands, print-degradation refunds — the most common DTC textile complaint — largely disappear, improving margin retention from the first order.
How do I start my own clothing brand with Fabrixa?
Register an account, pick the garments, upload your artwork and publish the products in your own Shopify or WooCommerce store, or let your customers design them in a white-label Fabrixa Studio storefront. Each order is then printed and sewn to order in Portugal on certified organic cotton and dispatched white-label under your brand, with your own neck labels or hangtags if you add them. There is no stock to buy: you can test a design with one piece, keep the winners and drop the rest.
How much does it cost to start a clothing brand?
With print on demand the start-up cost is the price of the pieces you actually sell or sample, because there is no minimum run, no setup fee and no platform fee. A first collection can be one unit per design at the Sample tier, and the per-unit price steps down automatically as your monthly volume grows. Beyond that you only need your store and your artwork; production, packing and white-label shipping are included in the unit price plus shipping.
A printed T-shirt currently starts at €19.95 per unit.
Do I need inventory or capital to start a clothing brand?
No inventory: every piece is made after it is sold, so there is nothing to pre-buy, store or write off. Capital needs are limited to the units you order, with no subscription and no minimum, and a design can be validated with a single unit before you scale it. That is what lets a new label launch a drop, learn from real orders and reorder only what sells.
You pay for each order when you place it in the platform, or top up a prepaid wallet; unused wallet balance is refundable.
Ready?
Ship your brand, not ours.
Register, add your product and place your first order from a single piece — or talk to our team about volume and integration. Real humans, 24h response.