{"id":206,"date":"2026-06-02T10:00:00","date_gmt":"2026-06-02T08:00:00","guid":{"rendered":"https:\/\/www.fabrixa.com\/?p=206"},"modified":"2026-09-08T14:00:30","modified_gmt":"2026-09-08T14:00:30","slug":"white-label-print-on-demand","status":"publish","type":"post","link":"https:\/\/www.fabrixa.com\/cs\/white-label-print-on-demand\/","title":{"rendered":"Tisk na zak\u00e1zku pod vlastn\u00ed zna\u010dkou: zas\u00edlejte pod svou zna\u010dkou, ne pod na\u0161\u00ed"},"content":{"rendered":"<p><strong>Tisk na zak\u00e1zku pod vlastn\u00ed zna\u010dkou znamen\u00e1, \u017ee v\u00fdrobky vyr\u00e1b\u00ed a odes\u00edl\u00e1 v\u00fdrobn\u00ed partner, ale v\u0161e, co z\u00e1kazn\u00edk vid\u00ed, nese va\u0161i zna\u010dku \u2013 nikoli zna\u010dku partnera.<\/strong> D\u00edky slu\u017eb\u011b Fabrixa je cel\u00fd proces realizov\u00e1n od za\u010d\u00e1tku do konce: z\u00e1silky jsou odes\u00edl\u00e1ny pod va\u0161\u00ed zna\u010dkou s va\u0161\u00ed zp\u00e1te\u010dn\u00ed adresou a nikde se neobjevuje \u017e\u00e1dn\u00e9 ozna\u010den\u00ed Fabrixa; dokonce i n\u00e1stroj pro p\u0159izp\u016fsoben\u00ed produktu, kter\u00fd va\u0161i z\u00e1kazn\u00edci pou\u017e\u00edvaj\u00ed, zobrazuje pouze v\u00e1\u0161 internetov\u00fd obchod. Z\u00e1kazn\u00edk nakupuje u v\u00e1s, komunikuje s v\u00e1mi a z\u00e1silku obdr\u017e\u00ed od v\u00e1s. My z\u016fst\u00e1v\u00e1me v pozad\u00ed.<\/p>\n<p>Pro majitele zna\u010dky je pr\u00e1v\u011b tato neviditelnost t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm. Vynalo\u017eili jste \u010das a pen\u00edze na vybudov\u00e1n\u00ed zna\u010dky, kter\u00e9 lid\u00e9 d\u016fv\u011b\u0159uj\u00ed \u2013 model tisku na zak\u00e1zku by m\u011bl tuto d\u016fv\u011bru pos\u00edlit, nikoli ji oslabit logem nezn\u00e1m\u00e9 spole\u010dnosti na krabici. Zde je p\u0159esn\u00fd popis toho, jak funguje tisk na zak\u00e1zku pod vlastn\u00ed zna\u010dkou u spole\u010dnosti Fabrixa, od okam\u017eiku, kdy z\u00e1kazn\u00edk nav\u0161t\u00edv\u00ed v\u00e1\u0161 obchod, a\u017e po doru\u010den\u00ed z\u00e1silky.<\/p>\n<h2>Co vlastn\u011b znamen\u00e1 pojem \u201cwhite-label\u201d v oblasti tisku na zak\u00e1zku<\/h2>\n<p>V r\u00e1mci standardn\u00edho modelu \u201edrop-ship\u201c zbo\u017e\u00ed vyr\u00e1b\u00ed a odes\u00edl\u00e1 t\u0159et\u00ed strana \u2013 a to je \u010dasto patrn\u00e9. Na dodac\u00edch listech, \u0161t\u00edtc\u00edch pro vr\u00e1cen\u00ed zbo\u017e\u00ed, let\u00e1c\u00edch a n\u00e1stroj\u00edch pro p\u0159izp\u016fsoben\u00ed se \u010dasto objevuje zna\u010dka dodavatele. Pro prodejce na tr\u017ei\u0161ti to nen\u00ed probl\u00e9m. Pro zna\u010dku to v\u0161ak probl\u00e9m p\u0159edstavuje.<\/p>\n<p>Model \u201ewhite-label\u201c vy\u0159azuje z procesu zprost\u0159edkovatele. V\u00fdroba a expedice se sice st\u00e1le odehr\u00e1vaj\u00ed ve v\u00fdrobn\u00edm z\u00e1vod\u011b, ale v\u00fdsledn\u00fd produkt je zcela v\u00e1\u0161. Dv\u011b v\u011bci \u010din\u00ed \u0159e\u0161en\u00ed spole\u010dnosti Fabrixa skute\u010dn\u011b komplexn\u00edm:<\/p>\n<ul>\n<li><strong>Slu\u017eba Dispatch je standardn\u011b poskytov\u00e1na jako white-label.<\/strong> Ka\u017ed\u00e1 z\u00e1silka je odesl\u00e1na pod va\u0161\u00ed zna\u010dkou, s va\u0161\u00ed zp\u00e1te\u010dn\u00ed adresou a bez ozna\u010den\u00ed Fabrixa \u2013 nemus\u00edte se k tomu nijak p\u0159ihla\u0161ovat ani za to platit nav\u00edc.<\/li>\n<li><strong>N\u00e1stroj pro p\u0159izp\u016fsoben\u00ed produktu je rovn\u011b\u017e k dispozici jako white-label \u0159e\u0161en\u00ed.<\/strong> <a href=\"\/cs\/developers\/fabrixa-studio\/\">Fabrixa Studio<\/a> umo\u017e\u0148uje va\u0161im z\u00e1kazn\u00edk\u016fm p\u0159izp\u016fsobit si produkt p\u0159\u00edmo ve va\u0161em internetov\u00e9m obchod\u011b, p\u0159i\u010dem\u017e se jim p\u0159i tom nikdy nezobraz\u00ed zna\u010dka Fabrixa.<\/li>\n<\/ul>\n<h2>Jak prob\u00edh\u00e1 z\u00e1kaznick\u00e1 zku\u0161enost od za\u010d\u00e1tku do konce<\/h2>\n<p>Projd\u011bte si jednu objedn\u00e1vku tak, jak by to ud\u011blal z\u00e1kazn\u00edk:<\/p>\n<ol>\n<li><strong>Prohl\u00ed\u017eej\u00ed si v\u00e1\u0161 obchod.<\/strong> V\u00e1\u0161 web, va\u0161e str\u00e1nky s produkty, va\u0161e ceny. Fabrixa funguje v pozad\u00ed prost\u0159ednictv\u00edm propojen\u00ed se Shopify nebo WooCommerce, vlastn\u00edho \u0159e\u0161en\u00ed API nebo Fabrixa Studio.<\/li>\n<li><strong>Produkt p\u0159izp\u016fsob\u00ed na m\u00edru (voliteln\u011b).<\/strong> Pokud m\u00e1te integrovan\u00e9 Studio, z\u00e1kazn\u00edk p\u0159id\u00e1 n\u00e1zev, obr\u00e1zek nebo n\u00e1vrh p\u0159\u00edmo v \u017eiv\u00e9m n\u00e1hledu produktu. N\u00e1stroj pro p\u0159izp\u016fsoben\u00ed je iframe um\u00edst\u011bn\u00fd p\u0159\u00edmo ve va\u0161em internetov\u00e9m obchod\u011b \u2013 s va\u0161\u00ed zna\u010dkou. Ulo\u017een\u00fd n\u00e1vrh se automaticky p\u0159ipoj\u00ed k objedn\u00e1vce.<\/li>\n<li><strong>Zak\u00e1zka se dost\u00e1v\u00e1 do v\u00fdroby.<\/strong> M\u016f\u017eete jej zaslat prost\u0159ednictv\u00edm sv\u00e9ho obchodu, Studia nebo API. Pokud si chcete grafiku navrhnout sami, m\u016f\u017eete m\u00edsto toho dodat PDF p\u0159ipraven\u00e9 k tisku.<\/li>\n<li><strong>Zaji\u0161\u0165ujeme tisk, balen\u00ed a odesl\u00e1n\u00ed.<\/strong> Vyrobeno v Portugalsku, \u0160pan\u011blsku a Nizozemsku \u2013 reaktivn\u00ed potisk na bavln\u011b a lnu v Portugalsku a \u0160pan\u011blsku, sublima\u010dn\u00ed potisk na polyesteru v Nizozemsku. Oble\u010den\u00ed vyroben\u00e9 v Portugalsku se odes\u00edl\u00e1 p\u0159ibli\u017en\u011b za 6\u20139 pracovn\u00edch dn\u016f.<\/li>\n<li><strong>Z\u00e1silka doraz\u00ed jako va\u0161e.<\/strong> Na \u0161t\u00edtku mus\u00ed b\u00fdt uvedena va\u0161e zp\u00e1te\u010dn\u00ed adresa, uvnit\u0159 ani zvenku nesm\u00ed b\u00fdt \u017e\u00e1dn\u00e9 ozna\u010den\u00ed zna\u010dky Fabrixa. Z pohledu z\u00e1kazn\u00edka jste to vyrobili vy.<\/li>\n<\/ol>\n<p>Vzhledem k tomu, \u017ee neexistuje minim\u00e1ln\u00ed objedn\u00e1vka \u2013 MOQ 1, \u017e\u00e1dn\u00e9 z\u0159izovac\u00ed poplatky ani smlouvy \u2013, funguje to bez ohledu na to, zda si z\u00e1kazn\u00edk koup\u00ed jedno personalizovan\u00e9 tri\u010dko, nebo zda v r\u00e1mci uveden\u00ed produktu na trh prod\u00e1te des\u00edtky tis\u00edc kus\u016f.<\/p>\n<h2>Fabrixa Studio: personalizace, ani\u017e by se prozradilo, o co jde<\/h2>\n<p>Pr\u00e1v\u011b v oblasti personalizace se \u010dasto ti\u0161e rozpadaj\u00ed mnoh\u00e9 sliby t\u00fdkaj\u00edc\u00ed se \u201cwhite-label\u201d \u0159e\u0161en\u00ed. V okam\u017eiku, kdy n\u00e1stroj pro p\u0159izp\u016fsoben\u00ed na\u010dte logo t\u0159et\u00ed strany nebo zna\u010dku \u201cpowered by\u201d, je iluze pry\u010d. Fabrixa Studio je navr\u017eeno tak, aby se tomu vyhnulo.<\/p>\n<p>Studio vlo\u017e\u00edte do sv\u00e9ho internetov\u00e9ho obchodu jako iframe. Z\u00e1kazn\u00edci si produkt navrhnou nebo p\u0159izp\u016fsob\u00ed \u2013 p\u0159idaj\u00ed text, nahraj\u00ed obr\u00e1zek, um\u00edst\u00ed grafiku \u2013 v n\u00e1hledu, kter\u00fd vypad\u00e1 a funguje stejn\u011b jako v\u00e1\u0161 web. A\u017e budou hotovi, ulo\u017een\u00fd n\u00e1vrh se propoj\u00ed s objedn\u00e1vkou pomoc\u00ed sv\u00e9ho <code>cart_item_key<\/code>, tak\u017ee v\u00fdrobn\u00ed odd\u011blen\u00ed obdr\u017e\u00ed p\u0159esn\u011b dan\u00fd grafick\u00fd n\u00e1vrh bez nutnosti ru\u010dn\u00edho p\u0159ed\u00e1v\u00e1n\u00ed. Studio nen\u00ed SDK, na kter\u00e9m byste museli p\u0159estav\u011bt sv\u016fj platebn\u00ed proces; jedn\u00e1 se o n\u00e1stroj pro p\u0159izp\u016fsoben\u00ed, kter\u00fd lze snadno integrovat, a v\u00e1\u0161 z\u00e1kazn\u00edk vid\u00ed va\u0161i zna\u010dku a pouze va\u0161i zna\u010dku.<\/p>\n<h2>Pro\u010d je white-label pro zna\u010dku d\u016fle\u017eit\u00fd<\/h2>\n<ul>\n<li><strong>Ten vztah je na v\u00e1s.<\/strong> Z\u00e1kazn\u00edk si produkt, obal i rozbalov\u00e1n\u00ed spojuje s v\u00e1mi \u2013 nikoli s logistickou spole\u010dnost\u00ed.<\/li>\n<li><strong>Nebyli zji\u0161t\u011bni \u017e\u00e1dn\u00ed konkurenti.<\/strong> D\u00edky viditeln\u00e9mu logu dodavatele va\u0161i z\u00e1kazn\u00edci p\u0159esn\u011b v\u011bd\u00ed, koho maj\u00ed vynechat a na koho se obr\u00e1tit p\u0159\u00edmo. D\u00edky modelu \u201ewhite label\u201c z\u016fst\u00e1v\u00e1 v\u00e1\u0161 dodavatelsk\u00fd \u0159et\u011bzec v\u00fdhradn\u011b va\u0161\u00ed z\u00e1le\u017eitost\u00ed.<\/li>\n<li><strong>Jednotn\u00fd z\u00e1\u017eitek ze zna\u010dky.<\/strong> Od n\u00e1stroje pro p\u0159izp\u016fsoben\u00ed v\u00fdlohy a\u017e po \u0161t\u00edtek pro vr\u00e1cen\u00ed zbo\u017e\u00ed \u2013 ka\u017ed\u00fd kontaktn\u00ed bod je v souladu s image zna\u010dky.<\/li>\n<li><strong>Trval\u00e1 kvalita tisku.<\/strong> Reaktivn\u00ed barvivo se v\u00e1\u017ee p\u0159\u00edmo do bavln\u011bn\u00e9ho vl\u00e1kna, m\u00edsto aby z\u016fst\u00e1valo pouze na povrchu, tak\u017ee barva obvykle vydr\u017e\u00ed v\u00edce ne\u017e 600 prac\u00edch cykl\u016f a potisk se na dotek li\u0161\u00ed od nepotisknut\u00e9 l\u00e1tky. Trvanliv\u00fd v\u00fdrobek chr\u00e1n\u00ed pov\u011bst zna\u010dky stejn\u011b jako \u0161t\u00edtek na krabici.<\/li>\n<li><strong>\u0160k\u00e1ly bez nov\u00e9ho vyjedn\u00e1v\u00e1n\u00ed.<\/strong> A\u0165 u\u017e jde o jeden kus na m\u00edru nebo o celou \u0159adu produkt\u016f, postup p\u0159i poskytov\u00e1n\u00ed slu\u017eeb typu \u201ewhite label\u201c je v\u017edy stejn\u00fd \u2013 \u017e\u00e1dn\u00e9 minim\u00e1ln\u00ed objedn\u00e1vky, \u017e\u00e1dn\u00e9 z\u0159izovac\u00ed poplatky.<\/li>\n<\/ul>\n<h2>White-label vs. klasick\u00fd dropshipping<\/h2>\n<table>\n<thead>\n<tr>\n<th>Co vid\u00ed z\u00e1kazn\u00edk<\/th>\n<th>Standardn\u00ed p\u0159\u00edm\u00e1 dod\u00e1vka<\/th>\n<th>Fabrixa white-label<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Adresa odes\u00edlatele na bal\u00edku<\/td>\n<td>Adresa zasilatele<\/td>\n<td>Va\u0161e adresa<\/td>\n<\/tr>\n<tr>\n<td>Logo na obalu<\/td>\n<td>\u010casto se st\u00e1v\u00e1, \u017ee pln\u00edc\u00ed strana<\/td>\n<td>Pouze pro v\u00e1s \u2013 bez loga Fabrixa<\/td>\n<\/tr>\n<tr>\n<td>N\u00e1stroj pro p\u0159izp\u016fsoben\u00ed p\u0159\u00edmo na produktu<\/td>\n<td>N\u00e1stroj t\u0159et\u00ed strany, viditeln\u00fd odznak<\/td>\n<td>Studio, integrovan\u00e9 jako va\u0161e prodejn\u00ed m\u00edsto<\/td>\n<\/tr>\n<tr>\n<td>Kdo si z\u00e1kazn\u00edk mysl\u00ed, \u017ee to vyrobil<\/td>\n<td>Nejasn\u00e9<\/td>\n<td>Ty<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n<h3>Je na bal\u00edku n\u011bjak\u00e9 ozna\u010den\u00ed Fabrixa?<\/h3>\n<p>Ne. Expedice pod vlastn\u00ed zna\u010dkou je standardn\u00ed sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 objedn\u00e1vky: z\u00e1silka je odesl\u00e1na pod va\u0161\u00ed zna\u010dkou, s va\u0161\u00ed zp\u00e1te\u010dn\u00ed adresou a bez jak\u00e9hokoli ozna\u010den\u00ed Fabrixa uvnit\u0159 ani vn\u011b.<\/p>\n<h3>Budou moji z\u00e1kazn\u00edci v\u011bd\u011bt, \u017ee spole\u010dnost Fabrixa jejich v\u00fdrobek p\u0159izp\u016fsobila na m\u00edru?<\/h3>\n<p>Studio Fabrixa je do va\u0161\u00ed internetov\u00e9 prodejny zabudov\u00e1no jako iframe a nese va\u0161i zna\u010dku. Koncov\u00ed z\u00e1kazn\u00edci p\u0159i navrhov\u00e1n\u00ed \u010di p\u0159izp\u016fsobov\u00e1n\u00ed produktu zna\u010dku Fabrixa nikdy neuvid\u00ed.<\/p>\n<h3>Mus\u00edm dos\u00e1hnout minim\u00e1ln\u00ed v\u00fd\u0161e objedn\u00e1vky, abych mohl vyu\u017e\u00edt slu\u017ebu \u201ewhite-label\u201c?<\/h3>\n<p>Ne. Expedice pod vlastn\u00ed zna\u010dkou je mo\u017en\u00e1 ji\u017e od jednoho kusu \u2013 MOQ 1, bez z\u0159izovac\u00edch poplatk\u016f a bez smluv \u2013 a\u017e po des\u00edtky tis\u00edc kus\u016f.<\/p>\n<h3>Mohu slu\u017ebu \u201ewhite-label\u201c vyu\u017e\u00edt i pro v\u00fdrobu reklamn\u00edch p\u0159edm\u011bt\u016f a d\u00e1rkov\u00fdch p\u0159edm\u011bt\u016f?<\/h3>\n<p>Ano. Stejn\u00e9 slu\u017eby expedice pod vlastn\u00ed zna\u010dkou a personalizace prost\u0159ednictv\u00edm slu\u017eby Studio se vztahuj\u00ed jak na zna\u010dkov\u00e9 zbo\u017e\u00ed a reklamn\u00ed p\u0159edm\u011bty, tak i na v\u00e1\u0161 z\u00e1kladn\u00ed sortiment \u2013 viz <a href=\"\/cs\/solutions\/merchandise-swag\/\">zbo\u017e\u00ed a reklamn\u00ed p\u0159edm\u011bty<\/a>.<\/p>\n<h2>Odeslat pod vlastn\u00edm jm\u00e9nem<\/h2>\n<p>Tisk na zak\u00e1zku pod vlastn\u00ed zna\u010dkou by m\u011bl b\u00fdt p\u0159esn\u011b t\u00edm, \u010d\u00edm m\u00e1 b\u00fdt \u2013 neviditelnou v\u00fdrobou za viditelnou zna\u010dkou. U slu\u017eby Fabrixa je expedice ve v\u00fdchoz\u00edm nastaven\u00ed realizov\u00e1na pod va\u0161\u00ed zna\u010dkou a personalizace z\u016fst\u00e1v\u00e1 zcela na str\u00e1nk\u00e1ch va\u0161eho obchodu, tak\u017ee z\u00e1kaznick\u00e1 zku\u0161enost je od prvn\u00edho kliknut\u00ed a\u017e po doru\u010den\u00fd bal\u00ed\u010dek zcela ve va\u0161ich rukou. P\u0159e\u010dt\u011bte si, jak spolupracujeme s <a href=\"\/cs\/solutions\/brand-owners\/\">majitel\u00e9 zna\u010dek<\/a>, objednejte si vzorov\u00fd bal\u00ed\u010dek, abyste si mohli kvalitu tisku prohl\u00e9dnout na vlastn\u00ed o\u010di (jeho cena se zapo\u010d\u00edt\u00e1 do va\u0161\u00ed prvn\u00ed objedn\u00e1vky), nebo <a href=\"\/cs\/contact\/\">obra\u0165te se na n\u00e1\u0161 t\u00fdm<\/a> o p\u0159ipojen\u00ed va\u0161eho obchodu.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00edky slu\u017eb\u011b \u201ewhite-label\u201c tisku na zak\u00e1zku se ka\u017ed\u00e1 objedn\u00e1vka odes\u00edl\u00e1 pod va\u0161\u00ed zna\u010dkou \u2013 s va\u0161\u00ed zp\u00e1te\u010dn\u00ed adresou, bez jak\u00fdchkoli ozna\u010den\u00ed Fabrixa \u2013 a z\u00e1kazn\u00edci si mohou produkty p\u0159izp\u016fsobit, ani\u017e by n\u00e1s v\u016fbec vid\u011bli.<\/p>","protected":false},"author":1,"featured_media":306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[101,102,103,88,100],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","tag-branding","tag-fabrixa-studio","tag-fulfilment","tag-print-on-demand","tag-white-label"],"_links":{"self":[{"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":0,"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fabrixa.com\/cs\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}